NEW US CRICKET LEAGUE AIMS TO CRACK THE WORLD’S LARGEST SPORTS MARKET

With some big names, the US cricket league is aiming to crack the world’s largest sports market. Significantly, the US is investing huge for the upliftment of Cricket in their country, and in this direction, they have announced a US t-20 league which is supposed to be held in 2022. The league is getting huge support from high-profile personalities including Microsoft’s chief and Bollywood actors.

“It’s like Bollywood meets Hollywood,” says Knight Riders CEO

Seems like the idea of the US T-20 league is proving successful for American Cricket Enterprises as most have invested in a personal capacity in ACE. A group of dozen high-profile investors has shown their interest in a league that is one of its own kind and scheduled to be held in 2022.

Microsoft’s Chief India-born Satya Nadela used to bowl spin in his childhood days and is an enthusiast of the game. On the other Bollywood fame, Shahrukh Khan’s cricket love hasn’t a secret now. His company has already invested in the Indian Premier League, Caribbean Premier League and now he has shown his interest in the US cricket league. 

Shahrukh Khan aka King khan announced last week about his investment in the Us cricket league through the company Knight Riders in ACE. He is all set to run one of six franchises in the tournament named after his company which is Los Angeles Knight Riders.

Knight Riders CEO Venky Mysore believes that Knight Riders’ investment in US cricket is like Bollywood meets Hollywood said in a chat with Financial Times. It should be noted that it was the Times of Indian who first addressed the individual investments.

Besides Satya Nadela and Mr. Khan, other investors include Adobe CEO Shantanu Narayan, the Indian representative of Paytm Vijay Shekhar Sharma, and Ross Pret Jr of Texas Property Tycoon is also connected with the league. Mr. Sharma has invested nearly $1M in a private capacity in ACE.

Several attempts have been made in the past for the upliftment of Cricket in the US including the exhibition match between Shane Warne’s team and Sachin Tendulkar’s team in the base-ball ground but most of the attempts have failed to connect Americans with cricket.

USA cricket Chairman Paraag Marathe commented that following the IPL’s format has been successful so far so they will continue with the shortest format of the game. Now they have collaborated with IPL and are looking for success. They will mainly focus on a 4M Indian-American audience.  

Conclusion

Well, seeing the interest of Americans toward Cricket it seems that US cricket and ACE have a long way to go. The tournament will be held in 2022 so they have plenty of time to uplift the popularity of the sport in their region. With best wishes to US cricket, I end my views on it.

Till the next time be connected with us and stay safe.

78 thoughts on “NEW US CRICKET LEAGUE AIMS TO CRACK THE WORLD’S LARGEST SPORTS MARKET”

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