At last, the broadcaster monopoly in the Indian Premier League comes to an end as Disney Star buys TV broadcast rights for Rs 23,575 crore while Viacom18 bags digital broadcast rights for Rs 20,500 crore.
The media e-auction was held on June 12 and June 13 in Mumbai where Package A (television rights for the Indian subcontinent) and Package B (digital rights for the Indian Subcontinent) were sold to Disney Star and Viacom18 respectively.
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While the auction was going all the eyes were on digital rights as the digital world has seen the fastest growth in the past few years.
In the last cycle i.e. 2018-2022 the value of digital rights stood at Rs 4,040 crore while the value of TV rights stood at Rs 11,410 crore.
After selling Package A and package B rights BCCI made a whopping sum of Rs 44,075 crore for 410 matches for the 2023-2027 cycle.
To acquire these TV rights Disney Star paid a premium of 30% over the Base Price of 18,130.
Today i.e Tuesday the bidding shall continue for Package C (special package of non-exclusive matches (18 per season)) and Package D (overseas TV and digital rights).
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