Ex-cricketer Ravi Shastri inaugurates personal care brand 23 Yards

Ravi Shastri was once an Indian Cricket player and present head coach of the Indian Team. 

The head coach of India has become an entrepreneur. The person who used to make his audience happy with the bat will now satisfy the customers with his products. Recently, he has revealed his brand for the man’s and their hygiene products. The name of the brand is 23 Yards.

He has launched this product subsequent to the partnership with the Ador Multi products Ltd., a personal care corporation.

They will develop products such as body wash, beard oils, face wash, aftershave, hand sanitizers, and deodorants. The above-mentioned products target the age-group of around 25-40 years. 

Now, the brand 23 Yards has been launched and it has participated in the race of India’s competitive market. It is believed that the corporation may touch the $5.5 billion mark by 2021.

The Indian market is filled with competitors such as a startup named The Bombay Shaving Company, P&G Gillette, RB India veet, Set wet, and another startup The Man Company.

Ex-cricketer Ravi Shastri inaugurates personal care brand 23 Yards
Ex-cricketer Ravi Shastri inaugurates personal care brand 23 Yards

According to the news, the brand is set to begin with mid-range markets and they have ascertained that the commodities are developed from chemical-free ingredients. 

It is believed that the initial rates of the products would be around Rs.199. Moreover, one can avail the product through an e-commerce website such as 

23Yards.in and SublimeLife.in and one can also purchase them from Nykaa, Amazon, and Flipkart.

The former Indian Cricketer stated that with the launch of this brand he’s participating in the exponentially evolving environment of startups. And the motive behind getting into this is his personal affection in looking great. 

The brand will be promoted by Ravi Shastri himself via digital program along with other social media influencers. 

Deep Lalvani stated that 45% of the growth rate is expected in India for these commodities. He continued, the youngsters are more conscious about their self-care and looks. And this has led to enormous evolution in this. 

And to assist them, Lalvani has partnered with Ravi Shastri to aid them in creating a regime for the skin.  And they ascertained that the products do not contain sulfate, mineral oils and parabens. A good quality product at less price. 


Ravi Shastri’s new brand in partnership with Ador Multi products Ltd. will boom in the market. To purchase them visit the e-commerce website mentioned above. 

Stay tuned for more such interesting articles.

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