At present, Indian cricket has to work without any kit sponsor. As per the BCCI’s ITT the deadline to make the team’s new kit sponsor has gone. However, no company came ahead to offer the kit sponsorship correct.
Nike binding has already determined to not carry on with the sponsorship of the Indian cricket team. And as of now BCCI’s tender for the sponsor of the kit not even getting any other sponsor. So now Indian team of cricket is without a sponsor.
Puma, Adidas the worldwide sportswear colossus were being the frontrunners but as per the reports present any of them did not make any bid. Other numerous companies like Sports Technologies Ltd, Disney, Universal Sports Biz(the parent company of clothes brand Wrogn had taken up the paper of the tender. Though none of them have decided to place the tie-up for the bid.
The bidding agreement of Nike, the bid that is out of date now, saw the kit developer paying the BCCI rs 88 lac per game along with an unconnected smallest guarantee and its around rs six crore per year.
The caring process makes note that BCCI could agree on bids from companies that are not indeed sports kit and cloth makers. As long as the possible bidders make sure they have a tie-up organisation with sports kit and cloth companies.
Generally, bids received in three possible class:
a) The main design or logo sponsor and along with the rights to sell cell of the jersey of the team (like Team India jersey)
b) Apparel partners with having the right to sell fan goods.
c) cooperation of class ‘a’ and class ‘b’.
However, lastly, BCCI has to restore to a different and consider how to court the possible bidders.